What is your role in Moscowâs social scene?
I like to find interesting places that have the potential to make expats and Russians feel at home. I help develop them by generating a good atmosphere by providing good service along with good value. In my eyes, my role is to look from the outside in and bring a consumerâs perspective to a project in order to provide a better understanding of what people are looking for, and honestly that is not an easy task. You have to dedicate yourself to taking that extra step, listen to what people are saying and act on it.
What is your target audience?
Honestly, anyone that is looking for a good time. My audience is looking for everything from sports, good music, and those much needed places where you can have a great meal in a relaxing atmosphere. Primarily that is why I like having multiple venues to promote; itâs a great pleasure to be able to work with so many places because everyone has different tastes and preferences regarding their favourite type of venue.
In your opinion what are the greatest challenges facing expats in Moscow?
Still the language, but this is not as bad as it used to be. For tourists I highly recommend a visit. There is so much history and culture revolving around one of the worldâs largest cities, it truly has a style of its own. For the expat working class there are the issues of work permits and visas, but other than that I think Moscow has and is evolving into an even greater city than it has ever been.